EU Businesses Must Prepare for GS1 Digital Link and 2D Barcodes by 2027
The transition from traditional 1D barcodes to 2D barcodes is accelerating, driven by the GS1 Sunrise 2027 initiative, which aims to have retailers worldwide capable of scanning 2D barcodes at point of sale by the end of 2027. For EU businesses, this shift is particularly significant due to the introduction of the Digital Product Passport (DPP), a regulatory requirement that will mandate detailed product information accessible via digital means. The GS1 Digital Link standard, which encodes a web URI in a QR code or DataMatrix code, enables this by linking physical products to online data such as origin, sustainability, and recycling instructions.
According to a recent article on jrdrucksysteme.de, the transition will not happen overnight; there will be a longer phase where both 1D and 2D codes coexist. However, companies that prepare their labeling systems now can avoid unnecessary time and cost later. The article emphasizes that the classic barcode will not disappear suddenly, but the parallel use of both technologies will become the norm. For EU businesses, this means investing in 2D barcode printing and scanning capabilities, updating point-of-sale systems, and ensuring that product data is structured to comply with DPP requirements.
The move to 2D barcodes offers benefits beyond compliance: they can store more data, enable better traceability, and improve consumer engagement through interactive content. EU retailers and manufacturers should start planning their migration strategy now to stay competitive and compliant.
Why this matters for your business:
For EU retail and F&B businesses, the shift to 2D barcodes is not just a technological upgrade but a regulatory necessity. The Digital Product Passport will require detailed product information, which 2D barcodes can efficiently deliver. Early adoption can prevent last-minute rushes and costs, and also provide a competitive edge by enabling better supply chain visibility and consumer trust. Businesses that delay may face operational disruptions and compliance risks as 2027 approaches.