About 2D Barcode Journal
The trade journal reporting on the global transition to 2D barcodes, Digital Product Passports, and retail checkout modernization.
Our Editorial Mission
Retail point-of-sale infrastructure is undergoing its most consequential shift in over fifty years. As the global retail industry moves toward the GS1 Sunrise 2027 milestone, the traditional linear 1D barcode (UPC/EAN) is being complemented and replaced by data-dense 2D barcodes, including QR codes powered by the GS1 Digital Link standard and Data Matrix formats.
2D Barcode Journal was founded to provide rigorous and timely trade reporting on this technological and regulatory migration. We deliver actionable news and technical analysis for brand owners, food and beverage manufacturers, packaging converters, logistics leaders, and retailers navigating supply chain modernization.
What We Cover
- Point-of-Sale Hardware & Checkout: Optical scanner rollouts, self-checkout upgrades, and throughput benchmarks at major supermarket chains worldwide.
- Digital Product Passports (DPP): European Union Ecodesign (ESPR) compliance, battery passports, textile traceability, and serialized data carriers.
- Food Safety & Regulatory Mandates: FDA FSMA 204 critical tracking events, allergen transparency, and automated expiry date interception at the register.
- Packaging & Printing Technology: Dual-marking considerations, inline inkjet/laser coding, resolution verification, and packaging real estate optimization.
Publisher & Editorial Organization
2D Barcode Journal is published by the digital media division of the International Barcodes Network (IBN).
Publishing Headquarters:
2D Barcode Journal / International Barcodes Network
2C Handley Avenue, Devonport
Auckland 0624, New Zealand
Phone: +64 9 445 1296 | Email: editorial@2dbarcode.news
Our editorial staff upholds strict verification standards to ensure that SME brand owners receive factual, unbiased guidance free from commercial pressure or vendor lock-in.
Our Authors
Amelia Liddington
Retail & Content Writer
Amelia is a content writer covering retail technology, packaging, and supply chain topics. Before joining 2D Barcode Journal she spent several years producing web content for a range of retail companies, and earlier in her career worked in the legal sector — a background that informs her clear, precise approach to regulatory and standards coverage.
David Allis
Barcode & Retail Industry Expert
David is a barcode and retail industry expert with a background in engineering, and in designing and selling educational games. He now serves as Director of the International Barcodes Network and has been involved in the barcode industry globally for over 20 years.
Editorial Policies & Transparency
We hold ourselves to rigorous standards of journalistic transparency. Read our complete Editorial Policy to learn about our fact-checking procedures, corrections protocol, and reporting standards, or reach our editors directly via our Contact Page.